Globalisation has been banded about in most political and business forums. Few business leaders however understand the challenges ahead in building a successful global e-commerce company.

eBay, Amazon, and Paypal opened the flood gates, allowing sellers and buyers from across the globe to trade outside their home markets. None realized when launching these global titans, the import taxation implications, nor the effect on home retailers when (grey market) products flood into the home market, bypassing the high street merchant. Recently the golden goose of international commerce came home to roost and the US, UK, Germany, Australia and New Zealand are establishing controls to protect home markets.

We foresaw this happening, and created local registered presence in each of our key overseas markets: we are effectively local suppliers through our distribution partners, whilst controlling global sales centrally.

In a nutshell, by reading the market and focusing our technology on the latest sales channels,we have established a firm foothold for our niche products in these markets.